Privacy policy

Privacy Policy

Last updated: April 13, 2026

Lovebug Collective operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the "Services"). Lovebug Collective is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

"Personal information" refers to information that identifies or can reasonably be linked to you, as defined under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). We may collect the following categories of personal information depending on how you interact with the Services:

  • Contact details including your name, address, billing and shipping address, phone number, and email address.
  • Financial information including payment card details, transaction details, and payment confirmation.
  • Account information including your username, password, security questions, and preferences.
  • Transaction information including items you view, add to cart, purchase, return, or exchange.
  • Communications with us including information you include in customer support enquiries.
  • Device information including your IP address, browser type, and other unique identifiers.
  • Usage information including how and when you interact with the Services.

Personal Information Sources

We may collect personal information:

  • Directly from you when you create an account, visit or use the Services, or communicate with us.
  • Automatically through the Services via cookies and similar technologies.
  • From our service providers who collect or process information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

We may use your personal information to:

  • Provide, tailor, and improve the Services, including processing payments, fulfilling orders, managing your account, arranging shipping, and facilitating returns and exchanges.
  • Send marketing and promotional communications by email, SMS, or post, and show you relevant online advertisements. You may opt out at any time.
  • Detect and prevent fraud, protect security, and authenticate your account.
  • Provide customer support and maintain our relationship with you.
  • Comply with applicable Australian laws and respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to:

  • Shopify and third-party service providers who assist with payment processing, data analytics, customer support, cloud storage, and fulfilment.
  • Business and marketing partners to deliver personalised advertising, in accordance with their own privacy policies.
  • Third parties when you direct or consent to such disclosure.
  • Our affiliates or entities within our corporate group.
  • Relevant parties in connection with a business transaction, legal obligation, or to enforce our terms and policies.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be transmitted to Shopify and third parties, which may be located outside Australia. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

The Services may include links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

Children's Privacy

The Services are not intended for use by children under 18. If you believe a child has provided us with their personal information, please contact us and we will arrange for it to be deleted.

Security and Retention

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, in accordance with the Australian Privacy Principles. No security measures are completely infallible, and we recommend you avoid sharing sensitive information over unsecured channels.

We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or out-of-date information.
  • Make a complaint about how we handle your personal information.
  • Opt out of receiving marketing communications at any time using the unsubscribe link in our emails.

To exercise any of these rights, please contact us using the details below. We will respond in a timely manner and will not discriminate against you for making a request.

Complaints

If you have concerns about how we handle your personal information, please contact us in the first instance. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

International Transfers

Your personal information may be transferred to and stored in countries outside Australia, including in connection with our use of Shopify. Where this occurs, we take reasonable steps to ensure your information is handled in accordance with the Australian Privacy Principles.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and operational reasons. The revised policy will be posted on this website with an updated date.

Contact

For any questions about this Privacy Policy or to exercise your privacy rights, please contact us at hello@lovebugcollective.com.au.